Pvalue Analytics
AI Studio
Built by researchers, for researchers

Pvalue Analytics AI Studio

A suite of AI-powered analytical tools that strengthens how organisations understand markets, shape propositions and make faster, more confident decisions.

Brand, pricing, CX, text & design in one place
Designed for real-world project workflows

Use AI Studio as your internal “analytics cockpit” – between raw data, decks and business decisions.

At a glance
Specialised tools
40+
From brand to churn
Primary use-cases
10+
Growth, CX, VOC, QC
Disciplines
4
Brand, Product, CX, Design
Brand equity & strategy
Pricing & portfolio
Experience & churn
Text & VOC analytics
Data quality & design
Solutions catalog
Four solution areas—explore them as business strategy tools or as a guided learning path.
Market & Brand Strategy Intelligence
Included tools
Brand Funnel Diagnostic Tool Marketing Mix Modeling (Lite) Segmentation Analysis (K-Means) Correspondence Analysis
Product, Pricing & Portfolio Strategy
Included tools
MaxDiff Choice Task Builder MaxDiff Simulator TURF Analysis Assortment Optimizer Concept Performance Simulator Penalty–Reward (Kano) Analyzer Van Westendorp PSM Gabor–Granger Pricing Simulator Demand Curve & Revenue Optimizer
Customer Experience, Loyalty & Behavioural Risk
Included tools
Importance–Performance Grid Key Driver Impact Simulator Key Drivers Analysis Just Right Penalty Analysis Logistic Regression Analysis Correlation Large VOC Classifier (Enterprise · Train Once)
Insight Quality & Statistical Confidence
Included tools
Sample Size Calculator Margin of Error Calculator Significance Testing Tool Missing Data Diagnostic Tool Factor Analysis Synthetic Data Generator (Lite) AI-Generated Text Detector (Pro – Lite)
Market & Brand Strategy Intelligence
Understand where you compete, who you serve, and what drives growth.
Brand Funnel Diagnostic Tool
Awareness → Choice
Track awareness, consideration and preference through the funnel with clean drop-offs and conversion ratios.
Funnel Conversion
Open tool →
Marketing Mix Modeling (Lite)
Scenario studio
Run a simplified MMM to understand the contribution of key levers and simulate budget shifts and ROI.
MMM Scenario
Open tool →
Segmentation Analysis (K-Means)
Cluster explorer
Build segments from numeric or scale variables, compare K options, and review segment profiles for activation.
Segments Personas
Open tool →
Correspondence Analysis
Brand × Attribute
Visualise how brands and attributes relate on a correspondence map with quadrants and interpretation callouts.
Positioning Imagery
Open tool →
Brand Image Profiling
Brand × Attribute
Map brand personality & image using attribute batteries and strength gaps.
brandimagepositioning
Open tool →
Multi Touch Attribution
Journey credit
Assign bottom‑up credit across touchpoints to complement MMM decisions.
attributionjourneyschannels
Open tool →
Demand Forecasting
S&OP signals
Forecast demand with trend/seasonality + scenario knobs for planning.
forecastdemandplanning
Open tool →
Time series forecasting
Seasonality + trend
Model time series with robust backtests and forecast bands.
time-seriesforecastbacktest
Open tool →
Product, Pricing & Portfolio Strategy
Decide what to launch, where to price and how to shape the line-up.
MaxDiff Choice Task Builder
Design builder
Create MaxDiff choice tasks with balanced design logic and export-ready task tables.
Survey design MaxDiff
Open tool →
MaxDiff Simulator
Trade-offs
Estimate utilities, ranks and preference shares using a browser-based logit / HB-lite engine.
Utilities Priorities
Open tool →
TURF Analysis
Reach & line-up
Evaluate incremental reach across SKUs/features and identify the optimal combination using TURF.
Portfolio Reach
Open tool →
Assortment Optimizer
Shelf decisions
Optimise assortment under space/facing constraints and compare scenarios with business-ready outputs.
Optimization Planogram
Open tool →
Concept Performance Simulator
Concept power
Combine key concept metrics into a single performance index and run ‘what-if’ tuning scenarios.
Concept test Innovation
Open tool →
Penalty–Reward (Kano) Analyzer
Penalty curves
Identify delighters vs basics using a Kano-lite penalty–reward approach and prioritise improvements.
Kano Prioritisation
Open tool →
Van Westendorp PSM
PSM corridors
Find acceptable price ranges and key PSM points to guide pricing corridors and positioning.
PSM Pricing
Open tool →
Gabor–Granger Pricing Simulator
Price response
Estimate demand at different prices and identify revenue / profit-maximising points.
Elasticity Revenue
Open tool →
Price Elasticity
Elasticity + fit
Estimate how demand responds to price changes, quantify competitor substitution, and identify revenue-maximizing price ranges.
ElasticitySimulationRevenue
Open tool →
Demand Curve & Revenue Optimizer
Curve + peaks
Build a demand curve and identify revenue/profit peaks under alternative pricing scenarios.
Demand Optimization
Open tool →
Conjoint Analysis
Utilities + shares
Estimate utilities, importance, and market shares for product trade‑offs.
conjointchoicepricing
Open tool →
Customer Experience, Loyalty & Behavioural Risk
Identify drivers of satisfaction, churn, and long-term value.
Importance–Performance Grid
Prioritise actions
Map attributes into maintain / improve / monitor zones using importance and performance.
Prioritisation CX
Open tool →
Key Driver Impact Simulator
What-if impact
Simulate KPI movement when key drivers improve and focus effort where impact is highest.
Drivers Impact
Open tool →
Key Drivers Analysis
Driver ranking
Identify and rank what truly moves NPS / satisfaction using clear driver importance and action prioritisation outputs.
Drivers Diagnostics
Open tool →
Just Right Penalty Analysis
Penalty size
Quantify ‘too low’ and ‘too high’ penalties to pinpoint the levers that hurt outcomes most.
JAR Penalties
Open tool →
Logistic Regression Analysis
Predict & explain
Model binary outcomes (e.g., churn / purchase / switch) and interpret drivers with clean outputs.
Modeling Classification
Open tool →
Logistic Regression (Advanced)
Predict & explain
Advanced binary modeling with L1/L2 regularization, probability calibration, ROC/AUC diagnostics, threshold tuning, and export-ready model cards.
ROC/AUCRegularizationCalibration
Open tool →
Correlation
Heatmap
Quick correlation matrices with heatmaps to spot collinearity and variable clusters.
Diagnostics Prep
Open tool →
Large VOC Classifier
Enterprise · Train Once
Train a supervised theme model once; classify large VOC batches with confidence and explainability keywords.
VOC Classifier Themes
Open tool →
Insight Quality & Statistical Confidence
Text analytics, data quality and research design helpers in one bucket.
Sample Size Calculator
Design helper
Estimate required sample sizes from confidence, margin of error and incidence assumptions.
Design Planning
Open tool →
Margin of Error Calculator
Quick check
Compute margin of error for proportions at different base sizes to sanity-check headlines.
Stats Reporting
Open tool →
Significance Testing Tool
Means & props
Run colour-coded significance tests on proportions and means across multiple groups.
Stats Tracking
Open tool →
Missing Data Diagnostic Tool
MCAR screen
Profile missingness, run MCAR-style checks and review missing patterns via heatmaps.
Data QC Diagnostics
Open tool →
Factor Analysis
Dimensions
Reduce long batteries into interpretable factors for modelling, tracking and scale simplification.
PCA Factors
Open tool →
AI-Generated Text Detector
Pro – Lite
Detect AI-written text, score likelihood, and get clear rewrite guidance to humanize outputs.
Detector Quality Guidance
Open tool →
Synthetic Data Generator
Lite
Generate realistic synthetic survey rows for testing dashboards, tools, and demo workflows—fast and private.
Synthetic Survey Generator
Open tool →
Chi-Square Test
Independence
Test association between categorical variables with effect size.
chi-squarecategoricaltesting
Open tool →
ANOVA – One Way
Mean differences
Compare group means with post‑hoc checks and assumptions.
anovameanstesting
Open tool →
ANOVA – Two Way
Main + interaction
Two-factor ANOVA with interaction plots and effect sizes.
anovainteractiontesting
Open tool →
Kruskal Wallis
Rank-based
Non‑parametric group comparison for skewed / ordinal outcomes.
nonparametricrankstesting
Open tool →
MANOVA
Multivariate
Test group differences across multiple dependent variables together.
manovamultivariatetesting
Open tool →
ANCOVA
Adjust covariates
Compare groups while controlling for a continuous covariate.
ancovacovariatetesting
Open tool →
Cronbach’s Alpha (Scale Reliability)
Scale reliability
Assess internal consistency + item diagnostics for cleanup.
reliabilityscalessurvey
Open tool →
VIF / Multicollinearity Diagnostics
Collinearity
Detect multicollinearity and flag unstable regression drivers.
vifregressiondiagnostics
Open tool →
Linear Regression
Explain & predict
Fit linear models with diagnostics, residual checks, and coefficients.
regressionmodelingpredict
Open tool →
How AI Studio plugs into your projects
Use it as a shared layer across teams – not another siloed platform.
Before fieldwork
Pressure-test hypotheses, shape questionnaires, pick right scales and nail sample designs before committing budgets.
Questionnaire design Scale choice
During analysis
Clean data, check missingness, build segments, identify drivers and run what-if simulations – without leaving the browser.
Data QC Modelling
For storytelling
Generate visuals and clear “so what” narratives that marketing and leadership teams can act on immediately.
Client-ready Narratives
Want a tailored AI Studio for your organisation?
We can customise these tools, connect to your data sources and co-create a private workspace for your teams.
Request a custom deployment
Share your context (category, markets, data availability) and we’ll map which tools to bundle into your AI Studio stack.
Enterprise Customisation
Email us →
Pvalue Analytics
AI Studio · Evidence-led tools for brand, product & experience decisions.
© Pvalue Analytics. Built for researchers, marketers & CX leaders.