Built for modern business teams

Pvalue Analytics AI Studio

A suite of AI-powered analytical tools that strengthens how organisations understand markets, shape propositions and make faster, more confident decisions.

Research, analytics & decision intelligence in one place
Designed for real-world scenarios

Use AI Studio as your internal “analytics cockpit” – between raw data, decks and business decisions.

At a glance
Enterprise-ready solutions
40+
From strategy to decision intelligence
Business applications
10+
Growth, analytics, intelligence & optimization
Capability areas
4
Strategy, Analytics, Experience & Intelligence
Brand & business strategy
Pricing & revenue optimization
Customer experience & retention
AI-powered text & intelligence analytics
Research design & data quality systems
Solutions Catalog
Four solution areas—explore them as business strategy tools or as a guided learning path.
Market & Brand Strategy Intelligence
Included tools
Brand Funnel Diagnostic Tool Marketing Mix Modeling Segmentation Analysis (K-Means) Correspondence Analysis
Product, Pricing & Portfolio Strategy
Included tools
MaxDiff Choice Task Builder MaxDiff Simulator TURF Analysis Assortment Optimizer Concept Performance Simulator Penalty–Reward (Kano) Analyzer Van Westendorp PSM Gabor–Granger Pricing Simulator Demand Curve & Revenue Optimizer
Customer Experience, Loyalty & Behavioural Risk
Included tools
Importance–Performance Grid Key Driver Impact Simulator Key Drivers Analysis Just Right Penalty Analysis Logistic Regression Analysis Correlation Large VOC Classifier (Enterprise · Train Once)
Insight Quality & Statistical Confidence
Included tools
Sample Size Calculator Margin of Error Calculator Significance Testing Tool Missing Data Diagnostic Tool Factor Analysis Synthetic Data Generator (Lite) AI-Generated Text Detector (Pro – Lite)
Market & Brand Strategy Intelligence
Understand where you compete, who you serve, and what drives growth.
Brand Funnel Diagnostic Tool
Basic
Track awareness, consideration and preference through the funnel with clean drop-offs and conversion ratios.
Funnel Conversion
Marketing Mix Modeling
Pro
Run a simplified MMM to understand the contribution of key levers and simulate budget shifts and ROI.
MMM Scenario
Segmentation Analysis (K-Means)
Pro
Build segments from numeric or scale variables, compare K options, and review segment profiles for activation.
Segments Personas
Correspondence Analysis
Basic
Visualise how brands and attributes relate on a correspondence map with quadrants and interpretation callouts.
Positioning Imagery
Brand Image Profiling
Basic
Map brand personality & image using attribute batteries and strength gaps.
brandimagepositioning
Multi Touch Attribution
Pro
Assign bottom‑up credit across touchpoints to complement MMM decisions.
attributionjourneyschannels
Demand Forecasting
Pro
Forecast demand with trend/seasonality + scenario knobs for planning.
forecastdemandplanning
Time series forecasting
Pro
Model time series with robust backtests and forecast bands.
time-seriesforecastbacktest
Product, Pricing & Portfolio Strategy
Decide what to launch, where to price and how to shape the line-up.
MaxDiff Choice Task Builder
Basic
Create MaxDiff choice tasks with balanced design logic and export-ready task tables.
Survey design MaxDiff
MaxDiff Simulator
Pro
Estimate utilities, ranks and preference shares using a browser-based logit / HB-lite engine.
Utilities Priorities
TURF Analysis
Basic
Evaluate incremental reach across SKUs/features and identify the optimal combination using TURF.
Portfolio Reach
Assortment Optimizer
Pro
Optimise assortment under space/facing constraints and compare scenarios with business-ready outputs.
Optimization Planogram
Concept Performance Simulator
Basic
Combine key concept metrics into a single performance index and run ‘what-if’ tuning scenarios.
Concept test Innovation
Penalty–Reward (Kano) Analyzer
Basic
Identify delighters vs basics using a Kano-lite penalty–reward approach and prioritise improvements.
Kano Prioritisation
Van Westendorp PSM
Basic
Find acceptable price ranges and key PSM points to guide pricing corridors and positioning.
PSM Pricing
Gabor–Granger Pricing Simulator
Basic
Estimate demand at different prices and identify revenue / profit-maximising points.
Elasticity Revenue
Price Elasticity
Pro
Estimate how demand responds to price changes, quantify competitor substitution, and identify revenue-maximizing price ranges.
ElasticitySimulationRevenue
Demand Curve & Revenue Optimizer
Basic
Build a demand curve and identify revenue/profit peaks under alternative pricing scenarios.
Demand Optimization
Conjoint Analysis
Pro
Estimate utilities, importance, and market shares for product trade‑offs.
conjointchoicepricing
Customer Experience, Loyalty & Behavioural Risk
Identify drivers of satisfaction, churn, and long-term value.
Importance–Performance Grid
Basic
Map attributes into maintain / improve / monitor zones using importance and performance.
Prioritisation CX
Key Driver Impact Simulator
Basic
Simulate KPI movement when key drivers improve and focus effort where impact is highest.
Drivers Impact
Key Drivers Analysis
Basic
Identify and rank what truly moves NPS / satisfaction using clear driver importance and action prioritisation outputs.
Drivers Diagnostics
Just Right Penalty Analysis
Basic
Quantify ‘too low’ and ‘too high’ penalties to pinpoint the levers that hurt outcomes most.
JAR Penalties
Logistic Regression Analysis
Basic
Model binary outcomes (e.g., churn / purchase / switch) and interpret drivers with clean outputs.
Modeling Classification
Logistic Regression (Advanced)
Predict & explain
Advanced binary modeling with L1/L2 regularization, probability calibration, ROC/AUC diagnostics, threshold tuning, and export-ready model cards.
ROC/AUCRegularizationCalibration
Correlation
Free
Quick correlation matrices with heatmaps to spot collinearity and variable clusters.
Diagnostics Prep
Large VOC Classifier
Pro
Train a supervised theme model once; classify large VOC batches with confidence and explainability keywords.
VOC ● Classifier ● Themes
Insight Quality & Statistical Confidence
Text analytics, data quality and research design helpers in one bucket.
Tabulation Builder
Pro
Build survey tables with top-breaks, column %, absolutes, significance testing and Excel-ready outputs.
TabsCross-tabsExcel
Sample Size Calculator
Free
Estimate required sample sizes from confidence, margin of error and incidence assumptions.
Design Planning
Margin of Error Calculator
Free
Compute margin of error for proportions at different base sizes to sanity-check headlines.
Stats Reporting
Significance Testing Tool
Free
Run colour-coded significance tests on proportions and means across multiple groups.
Stats Tracking
Missing Data Diagnostic Tool
Free
Profile missingness, run MCAR-style checks and review missing patterns via heatmaps.
Data QC Diagnostics
Factor Analysis
Pro
Reduce long batteries into interpretable factors for modelling, tracking and scale simplification.
PCA Factors
AI-Generated Text Detector
Free
Detect AI-written text, score likelihood, and get clear rewrite guidance to humanize outputs.
Detector Quality Guidance
Synthetic Data Generator
Pro
Generate realistic synthetic survey rows for testing dashboards, tools, and demo workflows—fast and private.
Synthetic Survey Generator
Chi-Square Test
Free
Test association between categorical variables with effect size.
chi-squarecategoricaltesting
ANOVA – One Way
Basic
Compare group means with post‑hoc checks and assumptions.
anovameanstesting
ANOVA – Two Way
Basic
Two-factor ANOVA with interaction plots and effect sizes.
anovainteractiontesting
Kruskal Wallis
Basic
Non‑parametric group comparison for skewed / ordinal outcomes.
nonparametricrankstesting
MANOVA
Basic
Test group differences across multiple dependent variables together.
manovamultivariatetesting
ANCOVA
Basic
Compare groups while controlling for a continuous covariate.
ancovacovariatetesting
Cronbach’s Alpha (Scale Reliability)
Basic
Assess internal consistency + item diagnostics for cleanup.
reliabilityscalessurvey
VIF / Multicollinearity Diagnostics
Basic
Detect multicollinearity and flag unstable regression drivers.
vifregressiondiagnostics
Linear Regression
Basic
Fit linear models with diagnostics, residual checks, and coefficients.
regressionmodelingpredict
How AI Studio fits into your workflow
A unified workspace for analytics, strategy & decision-making.
Planning & strategy stage
Pressure-test hypotheses, shape questionnaires, pick right scales and nail sample designs before committing budgets.
Planning Structuring Validation
Data analysis & intelligence
Clean data, check missingness, build segments, identify drivers and run what-if simulations – without leaving the browser.
Data QC Modelling
For reporting & decision communication
Generate executive-ready insights, visuals & recommendations.
Client-ready Narratives
How can we help you with AI Studio?
Whether you're exploring AI Studio deployment for your organisation or need help with an existing tool — we’ve got you covered.
Explore Enterprise Deployment
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Need Guidance or Support?
Facing an issue or need guidance? We help with tool usage, data formatting, interpretation, troubleshooting, and general queries across AI Studio.