Pvalue Analytics
AI Studio
Built by researchers, for researchers

Pvalue Analytics AI Studio

A suite of AI-powered analytical tools that strengthens how organisations understand markets, shape propositions and make faster, more confident decisions.

Brand, pricing, CX, text & design in one place
Designed for real-world project workflows

Use AI Studio as your internal “analytics cockpit” – between raw data, decks and business decisions.

At a glance
Specialised tools
25+
From brand to churn
Primary use-cases
10+
Growth, CX, VOC, QC
Disciplines
4
Brand, Product, CX, Design
Brand equity & strategy
Pricing & portfolio
Experience & churn
Text & VOC analytics
Data quality & design
Solutions catalog
Four solution areas – from foundational diagnostics to advanced brand and portfolio strategy.
Market & Brand Strategy Intelligence
Brand Funnel Simulator Marketing Mix Modeling (MMM Pro – Lite) Segmentation Studio (K-Means) Correspondence Analysis Map
Product, Pricing & Portfolio Design
MaxDiff Choice Task Builder MaxDiff Pro (HB-Lite Simulator) TURF Analysis (Reach Optimization) Assortment Optimizer Concept Performance Simulator Penalty–Reward (Kano-Lite) Analyzer Van Westendorp Price Sensitivity Meter Gabor–Granger Pricing Simulator Demand Curve & Revenue Optimizer
Experience, Loyalty & Behavioural Risk
Importance–Performance Grid Key Driver Impact Simulator Key Driver Analysis JAR Penalty Analysis Logistic Regression (Binary Outcomes) Correlation Explorer Large VOC Classifier (Enterprise · Train Once)
Insight Quality, Diagnostics & Data Strength
Sample Size Calculator Margin of Error Calculator Significance Testing Tool Missing Data Diagnostic Tool Factor Explorer (PCA / Factor Analysis Lite) Survey Synthetic Data Generator (Lite) AI‑Generated Text Detector (Pro – Lite)
All
Market & Brand Strategy Intelligence
Product, Pricing & Portfolio Design
Experience, Loyalty & Behavioural Risk
Insight Quality, Diagnostics & Data Strength
Market & Brand Strategy Intelligence
Tools to read the market, sharpen positioning and size the upside.
Brand Funnel Simulator
Awareness → Choice
Track awareness, consideration and preference through the funnel with clean drop-offs and conversion ratios.
Funnel Conversion
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Marketing Mix Modeling (MMM Pro – Lite)
Scenario studio
Run a simplified MMM to understand the contribution of key levers and simulate budget shifts and ROI.
MMM Scenario
Open tool →
Segmentation Studio (K-Means)
Cluster explorer
Build segments from numeric or scale variables, compare K options, and review segment profiles for activation.
Segments Personas
Open tool →
Correspondence Analysis Map
Brand × Attribute
Visualise how brands and attributes relate on a correspondence map with quadrants and interpretation callouts.
Positioning Imagery
Open tool →
Product, Pricing & Portfolio Design
Decide what to launch, where to price and how to shape the line-up.
MaxDiff Choice Task Builder
Design builder
Create MaxDiff choice tasks with balanced design logic and export-ready task tables.
Survey design MaxDiff
Open tool →
MaxDiff Pro (HB-Lite Simulator)
Trade-offs
Estimate utilities, ranks and preference shares using a browser-based logit / HB-lite engine.
Utilities Priorities
Open tool →
TURF Analysis (Reach Optimization)
Reach & line-up
Evaluate incremental reach across SKUs/features and identify the optimal combination using TURF.
Portfolio Reach
Open tool →
Assortment Optimizer
Shelf decisions
Optimise assortment under space/facing constraints and compare scenarios with business-ready outputs.
Optimization Planogram
Open tool →
Concept Performance Simulator
Concept power
Combine key concept metrics into a single performance index and run ‘what-if’ tuning scenarios.
Concept test Innovation
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Penalty–Reward (Kano-Lite) Analyzer
Penalty curves
Identify delighters vs basics using a Kano-lite penalty–reward approach and prioritise improvements.
Kano Prioritisation
Open tool →
Van Westendorp Price Sensitivity Meter
PSM corridors
Find acceptable price ranges and key PSM points to guide pricing corridors and positioning.
PSM Pricing
Open tool →
Gabor–Granger Pricing Simulator
Price response
Estimate demand at different prices and identify revenue / profit-maximising points.
Elasticity Revenue
Open tool →
Demand Curve & Revenue Optimizer
Curve + peaks
Build a demand curve and identify revenue/profit peaks under alternative pricing scenarios.
Demand Optimization
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Experience, Loyalty & Behavioural Risk
Understand drivers of satisfaction, churn and segment-wise opportunities.
Importance–Performance Grid
Prioritise actions
Map attributes into maintain / improve / monitor zones using importance and performance.
Prioritisation CX
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Key Driver Impact Simulator
What-if impact
Simulate KPI movement when key drivers improve and focus effort where impact is highest.
Drivers Impact
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Key Drivers Analysis
Driver ranking
Identify and rank what truly moves NPS / satisfaction using clear driver importance and action prioritisation outputs.
Drivers Diagnostics
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JAR Penalty Analysis
Penalty size
Quantify ‘too low’ and ‘too high’ penalties to pinpoint the levers that hurt outcomes most.
JAR Penalties
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Logistic Regression (Binary Outcomes)
Predict & explain
Model binary outcomes (e.g., churn / purchase / switch) and interpret drivers with clean outputs.
Modeling Classification
Open tool →
Correlation Explorer
Heatmap
Quick correlation matrices with heatmaps to spot collinearity and variable clusters.
Diagnostics Prep
Open tool →
Insight Quality, Diagnostics & Data Strength
Text analytics, data quality and research design helpers in one bucket.
Sample Size Calculator
Design helper
Estimate required sample sizes from confidence, margin of error and incidence assumptions.
Design Planning
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Margin of Error Calculator
Quick check
Compute margin of error for proportions at different base sizes to sanity-check headlines.
Stats Reporting
Open tool →
Significance Testing Tool
Means & props
Run colour-coded significance tests on proportions and means across multiple groups.
Stats Tracking
Open tool →
Missing Data Diagnostic Tool
MCAR screen
Profile missingness, run MCAR-style checks and review missing patterns via heatmaps.
Data QC Diagnostics
Open tool →
Factor Explorer (PCA / Factor Analysis Lite)
Dimensions
Reduce long batteries into interpretable factors for modelling, tracking and scale simplification.
PCA Factors
Open tool →
How AI Studio plugs into your projects
Use it as a shared layer across teams – not another siloed platform.
Before fieldwork
Pressure-test hypotheses, shape questionnaires, pick right scales and nail sample designs before committing budgets.
Questionnaire design Scale choice
During analysis
Clean data, check missingness, build segments, identify drivers and run what-if simulations – without leaving the browser.
Data QC Modelling
For storytelling
Generate visuals and clear “so what” narratives that marketing and leadership teams can act on immediately.
Client-ready Narratives
Want a tailored AI Studio for your organisation?
We can customise these tools, connect to your data sources and co-create a private workspace for your teams.
Request a custom deployment
Share your context (category, markets, data availability) and we’ll map which tools to bundle into your AI Studio stack.
Enterprise Customisation
Email us →
Pvalue Analytics
AI Studio · Evidence-led tools for brand, product & experience decisions.
© Pvalue Analytics. Built for researchers, marketers & CX leaders.